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Craft By Supriya
Logo design, Catalogue design
Supriya Pincha is a local crafter based in Kolkata India. Her crafting company - Craft by Supriya caters to the aesthetic needs and wants for all types of festivals and occasions. Her products range from intricately detailed and realistic, handmade flower decor to decorative boxes and albums and much more.
COLOUR PALETTE
The colour palette used uses two base colours and two bold colours. The aim was to make two iterations of the logo, one that can be used on light coloured surfaces and the other being used on dark surfaces.
THE LOGO
The logo has a vector image of a minimal dandelion as the main motif. When children blow on dandelions, they close their eyes and make a wish. In a way, that makes dandelions symbolic of wish fulfilment. Similarly, "Craft by Supriya" aims to quench aesthetic needs and ornamental necessities. It is successful in doing so with its carefully tailored craftsmanship and diligent catering to every consumer demand which is represented by the symbolic nature of the target symbol hidden in the dandelions bud.
LOGO ITERATIONS
CATALOGUE DESIGN
The client wanted a photo-heavy catalog that displayed her entire range of products. The problem that had had to be tackled was to make all the clashing colors of the flowers look cohesive. This was achieved by containing these images in the same circular shape. The category was displayed at the extreme top for ease of categorisation. The product and price details were mentioned under the product photos in a manner that was easy to navigate and understand for the user. This was done because the client was facing a heavy influx of customer inquiries which was getting unmanageable.
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